As the Assistant Director of Media Relations, I was responsible for managing and elevating the digital presence of Mercer University's athletics program. I oversaw nine Division I athletics social media pages, analyzing performance and increasing engagement. By orchestrating cross-departmental efforts, I successfully revolutionized Mercer’s online athletic presence across web and social platforms. Through targeted strategies, I increased impressions on X by 400K per month and boosted Instagram’s follower count by 20%. Additionally, I maintained up-to-date content on MercerBears.com, using the SIDEARM Sports CMS to ensure high-quality information dissemination. My role also involved writing, editing, and publishing press releases, fact sheets, and newsletters through Adobe Acrobat, generating significant media attention.